Adara Technologies promotes cable industry veteran to VP global ops

July 16, 2020
Bandwidth reclamation expert Adara Technologies promotes Alesio Cicchelli to Vice President, Global Operations and Canadian Sales.

Adara Technologies Inc., a provider of technology that enables cable service providers to revolutionize their broadband and video businesses, this week announced that Alesio Cicchelli has been promoted to the new position of Vice President, Global Operations & Canadian Sales. Cicchelli previously was Adara's Senior Director of Global Operations & Canadian Sales.

In his new position, Adara says Cicchelli will provide strategic and market-focused execution leadership in new customer onboarding initiatives and in ongoing operations with existing customers and partners, spearheading the development and implementation of new and better ways of delighting, retaining and growing the end-customers of Adara’s customer operators.

Cicchelli has over 20 years of cable industry experience, including over a dozen years in various management positions at Rogers Communications Inc., Canada’s largest telecommunications company.

According to a press release, the promotion comes during a period of unprecedented interest in the company’s products, in particular Adara’s signature SIPV Bandwidth Reclamation Solution, which enables operators to inexpensively free up massive amounts of spectrum in as little as 90 days, without disrupting customers and risking associated revenue losses, for immediate DOCSIS expansion to multi-gigabit upgrades and beyond.

"As a result of the COVID-19 pandemic, providers are looking to respond more aggressively to increased bandwidth requirements while at the same time insuring minimal customer disruption. This very well-deserved promotion recognizes the significant contributions Alesio has already made in taking ownership of our global operations, effectively building and motivating our teams and relationships internally and, all the while, skillfully managing the deliverables and relationships with our customers,” commented Joseph Nucara, CEO and co-founder of Adara.

In addition to his experience at Rogers, Cicchelli was the owner and executive consultant for COEM Consulting Ltd., where he applied his breadth of expertise across many market sectors in United States, South America, Mexico and Canada. His engagements included support of and assistance with Video over IP launches as well as operational support, customer experience process enhancements, and the brokering of sales agreements between large corporations.

Cicchelli earned a degree in Business Commerce and Management from Ryerson University and is a graduate of the University of Toronto, Telecommunications Management program.

Learn more about Adara Technologies at www.adara-tech.com/latestbuzz.

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