Elemental Technologies has rebranded as AWS Elemental, an Amazon Web Services company. Amazon Web Services bought Elemental in 2015. At the NAB Show in Las Vegas, AWS Elemental will spotlight video production, distribution and asset management.
"The NAB Show gathers the industry's brightest minds to inspire new ideas at the convergence of technology and entertainment," said Keith Wymbs, chief marketing officer, AWS Elemental. "It's the perfect venue to share forward-thinking developments that will help media and entertainment companies better conceive, deliver and monetize their creative brilliance, not to mention an ideal backdrop to launch our new brand to the world."
The company will demonstrate a number of cloud-based video technologies at the show, including:
- Broadcast of HDR 10 and HLG channels using any combination of HLG, HDR 10 and SDR source content with AWS Elemental Live
- A software-based approach to linear 24/7 live channel playout
- VOD library management as a single AWS Elemental Delta node, managing 1 million VOD assets, stored in Amazon Simple Storage Service (Amazon S3) and each associated with a thumbnail and metadata
- Frame accurate live-to-VOD clipping to create assets from a live stream, achieve immediate availability of catchup and clipped assets, and transcoding assets as needed
- Integrations with cloud-based solutions for ingest, including AVC and HEVC codecs using RTMP and RTP with forward error correction as well as integrations designed to promote J2K TR-01 contribution, allowing standard contribution sources to be ingested into cloud services
In other AWS Elemental news, Frontier Communications has chosen the company's video processing for its Vantage TV by Frontier live and on-demand video services. The AWS Elemental Delta video delivery platform supports just-in-time packaging and just-in-time digital rights management (DRM) for the Frontier TV Everywhere app.
Steve Ward, senior vice president of video technology and content at Frontier, said, "We are optimistic that Elemental's multi-codec support and evolving software solutions for on-premises and cloud-based deployments will help us deliver high-quality video capabilities such as Ultra-High Definition even in remote broadband markets."