Canada's Arctic Co-op tabs Adara for UHD-4K video quality upgrade
66306c7bcd13c900081dc06a Adara TechAdara Technologies Inc. announced that Canada's Arctic Co-operatives Limited, based in Winnipeg, Manitoba, has chosen Adara to provide the co-op with an advanced video platform that includes upgraded UHD-4K video quality and an advanced user experience.
One of Adara’s signature breakthrough technologies is its SIPV Bandwidth Reclamation Solution platform, which the company says enables operators to inexpensively free up massive amounts of spectrum in as little as 90 days, without disrupting customers and risking associated revenue losses, for immediate DOCSIS expansion to multi-gigabit speeds and beyond.
Another game-changing technology, Adara’s myCatapulTVe App-based IP Video Solution, enables operators to curate and deliver live linear, VOD and OTT/SVOD content including Netflix, Disney+, Prime Video, Hulu, YouTube and more using the operator’s own app as a one-stop destination for customers, without the need for the operator executing separate, extremely onerous business relationships with OTT/SVOD providers.
Keith Moffat, manager of external IT/innovation and infrastructure for Arctic Co-op, said that the organization considered several advanced video solution alternatives—including one they would build themselves—but ultimately decided the Adara solution was best for their requirements.
Moffat added:
“Adara brings an impressive depth and breadth of engineering and operational expertise in video. We believe that our customers deserve the best in both video quality and overall user experience—despite our remote locations—and we are extremely confident that Adara will enable that for us.”
Arctic Co-op serves 33 community-based co-operative businesses located in Saskatchewan, Nunavet, Northwest Territories and Yukon. Adara’s managed video platform will initially be deployed in the Rankin Inlet, Arctic Bay, Pangnirtung, Igloolik, Iqaluit and Pond Inlet areas, representing approximately 2,500 subscribers.
Arctic Co-op enables co-op businesses to provide a wide range of services to local member-owners that improve social and economic well-being in their respective communities. The federation was begun in 1972 to coordinate resources, consolidate purchasing power and provide operational and technological support to independent community co-ops in the Arctic region.
Alesio T. Cicchelli, vice president of global operations and Canadian sales for Adara, concluded:
“Adara’s extensive expertise and experience in Bandwidth Reclamation for broadband expansion and bandwidth efficiency as well as in hosting and managing advanced video solutions for a wide-range of service providers of all sizes makes us a perfect match for the needs of Arctic Co-op. Our team expertly handles any video situation that is presented to us and we look forward to working closely with our northern neighbors in providing our world class video solution to them and their customers.”



