Quickplay and Vionlabs have this month announced a technology integration that uses AI-based analysis of video files to dramatically increase viewer engagement and satisfaction, as well as ad monetization by OTT providers.
The partners are bringing together Quickplay’s cloud-native CMS and Vionlabs’ Fingerprint Plus system to create actionable media fingerprints and video descriptors without requiring any traditional content metadata fields.
According to the firms, service providers can leverage the new platform integration to capitalize on three key market opportunities: intelligent ad point detection for targeted ads; improved audience personalization; and deeper engagement across AVOD services and FAST virtual linear channels.
The companies say the platform integration uses AI-derived metadata for content moods, micro-genres, story descriptors, keywords, and more to deliver richer, more nuanced video recommendations, increasing activations across OTT providers’ content libraries -- and resulting in a more than 50% increase in catalog activation.
According to the firms, the higher activation rate is a direct result of high-quality data coverage for the catalog and advanced personalization algorithms that leverage the video descriptors.
Using an advanced, purpose-built neural network model, the Fingerprint Plus platform analyzes and enriches every content asset ingested into the Quickplay video platform – including source video assets that lack rich, descriptive metadata.
Quickplay's personalization engine utilizes the enriched assets to create tailored experiences for maximizing audience engagement. The solution also identifies the optimal points in the video to insert ads so that they complement the viewing experience.
Naveen Narayanan, head of sports and data products for Quickplay, commented:
“Engaging subscribers beyond marquee content translates directly into long-term value for the streaming providers. With Vionlabs’ AI technology and video expertise, we’re able to ingest high-quality, highly-accurate descriptions of the content that can be used to tailor experiences to specific viewers based on their implicit and explicit preferences.”
Marcus Bergström, CEO of Vionlabs, concluded:
“According to a recent PWC study, 54 percent of users cite poor ad experience as the main reason for leaving the service. Combining the power of Quickplay’s Video CMS with our Fingerprint Plus solution enables ads to be inserted with minimal disruption to the user experience, keeping viewers at the screen and directly benefiting the bottom line.”