Chilean cable operator VTR selects Media Distillery to enhance video user experience

April 19, 2021
Video AI technology provider Media Distillery continues global expansion with first Latin American deployment.

Media Distillery, a provider of artificial intelligence (AI) technology for analyzing video, announced that VTR, Chile’s largest cable operator and part of Liberty Latin America, has selected Media Distillery to improve video user experience.

VTR, the country’s largest multi-service provider, has rolled out Media Distillery’s EPG Correction platform across its TV channels. As a result of Media Distillery’s first deployment in Latin America, VTR’s subscribers are now getting more seamless TV viewing.

Via the company's AI technology, which went live at VTR this month, the operator’s 1 million cable TV subscribers are now able to re-watch their favorite programs with precisely correct start times when using the associated Replay service.

"We’re excited to optimize our Replay TV platform for VTR subscribers through Media Distillery innovation; our customers can now enjoy a better video experience," said Edwin Elberg, senior director, Entertainment and Connectivity Products of Liberty Latin America.

Using real-time analysis across multiple channels, EPG Correction from Media Distillery makes automatic replay start-time adjustments to coincide with the actual start and end times of TV programs as they are broadcast. As a result, users can navigate programs more accurately, and enjoy a harmonious viewing experience.

The award-winning Media Distillery system uses Deep Content Understanding technology to identify and label features in audiovisual media automatically, enabling TV service providers to enhance the presentation of programs and deliver a better viewing experience that meets the expectations of viewers.

As explained by Media Distillery:

"Typically, a TV platform starts playing linear broadcasts from the EPG-indicated start time. However, TV programs often don’t start exactly on the EPG time. Without correction, the viewer is forced to watch the end of the previous program or part of the commercial break. Even worse, if a program starts earlier than the EPG time, subscribers miss out on the start of their selected show.
In extreme cases, this time misalignment can mean the viewer having to endure as much 30 minutes of the previous program; this means watching content possibly of no interest or, alternatively, inadvertently seeing a spoiler. Otherwise the viewer might miss up to 10 minutes of his or her desired show, the beginning having been effectively cut off. These scenarios can cause huge frustration for consumers who today expect great video experiences for all TV content.
In order to remain competitive, service providers need to offer a seamless experience for viewing of broadcast content in replay as well as for on-demand content. Media Distillery‘s advanced technology uses AI to accurately identify time markers in video content. As a result, viewers can replay a broadcast TV program and see the show precisely from the very beginning.

Streaming services have in recent years set a new benchmark for seamless viewing experiences, and consumers today have high expectations for all aspects of video UX,” concludes Roland Sars, CEO of Media Distillery “We are honoured that VTR, our first Latin American customer, has chosen Media Distillery technology to deliver an enhanced viewer experience."

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