According to Digital TV Research, global online over-the-top (OTT) TV episode and movie revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017. About $16 billion is expected to be added in 2018 alone.
From the 138 countries covered in the forecast, the top five are expected to command 69% of the global revenues by 2023. That proportion is down from 73% in 2017, indicating that the rest of the world will grow at a faster rate. OTT revenues are expected to exceed $1 billion in 17 countries by 2023, up from 10 countries in 2017.
Simon Murray, principal analyst at Digital TV Research, said: "No prizes for guessing that the U.S. will remain the dominant territory by some distance. However, its share of global revenues will fall from 43% in 2017 to 37% by 2023. We forecast that revenues in the U.S. will more than double between 2017 and 2023 - adding nearly $25 billion to reach $48 billion."
China is also expected to grow considerably over the same period - $17 billion to nearly triple its revenues to $26 billion. China's share of the world's total is expected to climb from 16% in 2017 to 20% in 2023.