Comcast NASDAQ:CMCSA) and Google (NASDAQ:GOOG) announced the nationwide launch of YouTube on the MSO's Xfinity X1 cloud-based video platform. The integration is intended to give quick, easy access to YouTube's online video collection alongside X1's live, on demand, DVR and other web content. YouTube content will be accessible via the X1 voice remote, and YouTube videos will be featured throughout Xfinity on Demand.

"Giving our customers seamless access to live, on demand and Internet content in one place continues to be a key part of our strategy, and we are excited to now add YouTube to the X1 experience," said Matt Strauss, executive vice president, Xfinity Services, Comcast. "By adding billions of YouTube videos to our video platform, we are taking our role as the aggregator of aggregators to a new level and reaffirming that X1 is the best place to easily discover and access all types of entertainment with the sound of your voice."

YouTube's online videos will be featured throughout the Xfinity On Demand menu and available in the YouTube app.

"The living room is YouTube's fastest growing platform. We are excited to supercharge our distribution there and bring Xfinity X1 users a seamless way to consume all of the content they love. Voice is a key enabler to discovery and we are looking forward to bringing it to Xfinity X1 users," said Robert Kyncl, chief business officer, YouTube.

Current X1 and YouTube signed-in customers can access their settings and subscriptions when accessing YouTube on X1. In addition to finding YouTube content with the X1 voice remote and within Xfinity On Demand, customers can launch the YouTube app located in the Apps and Networks sections of X1.