According to Digital TV Research, revenues from over-the-top (OTT) TV episodes and movies for 19 Latin American countries will reach $4.60 billion in 2022, up from $1.87 billion in 2016. Subscription video on demand (SVOD) is expected to remain the region's largest OTT revenue source, contributing $2.86 billion by 2022 (62% of the total).
The research house forecasts 32.54 million SVOD subscribers by 2022, nearly double from 17.08 million at end-2016. Brazil is expected to account for 34% of the region's SVOD subs by 2022, with Mexico bringing in a further 28%.
Pan-regional services such as Netflix, Amazon Prime Video, Claro Video, Blim, HBO, Crackle and Movistar Play are adding a competitive edge to the SVOD sector. The top seven regional platforms are expected to account for 88% of the region's paying SVOD subscribers by end-2022. Netflix is expected to remain the largest pan-regional SVOD platform by some distance, with half of the region's total by 2022 (down from a 64% share in 2016).
