According to data compiled by Kagan, the legacy multichannel pay TV universe lost a record 976,000 customers in the quarter ended June 30, but managed to keep the decline below the symbolic 1 million threshold. At the mid-year mark, however, the trajectory continues to point to an unprecedented annual decline.

Overall, traditional multichannel subscriptions dropped below 96.1 million in the second quarter, down 1.8 million since year-end 2016. Adding the top two virtual service providers (VSPs) affiliated with legacy multichannel distributors - DISH Network's Sling TV and AT&T's DirecTV NOW - lifts the combined total subscriptions to a package of live linear channels and on-demand content to 98 million.

Other findings indicate:

• Cable operators lost 246,000 total video customers. Following the sizable first-quarter drop, total losses at the mid-year mark are up 55.6% annually.
• Traditional satellite services took a hit in the second quarter, posting an estimated net loss of 443,000 subscriptions to retreat below the 33 million threshold for the first time since 2010.
• Total traditional video subs on the telco platform dropped to 10.9 million, declining 10.9% annually. With AT&T emphasizing DirecTV as its primary delivery platform, U-verse accounted for two-thirds of the decline.
• Based on figures compiled from U.S. Census reports, a calculated 75.8% of the potential residential universe subscribed to a legacy multichannel product in the second quarter.