Connected2Fiber, whose The Connected World software as a service (SaaS) platform is designed to enable connectivity providers to better market their services through the automated creation of building lists, says it has closed $8 million in Series A funding. Ascent Venture Partners, Nauta Capital, NXT Ventures, and Osage Venture Partners participated in the round.
Fiber-optic network services providers can use The Connected World location management platform to create OnNet, NearNet, and OffNet building lists in the data formats required by their customers and partners, the company asserts. The lists can be integrated directly into procurement tools. As a result, sales teams and B2B marketers can target the locations with information on serviceability, demand, and competitive dynamics in hand, according to Connected2Fiber.
"Network operators are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done," said Ben Edmond, CEO and founder of Connected2Fiber. "In a buyer-centric world, B2B sales and marketers need to identify the optimal sales targets, deliver dynamic B2B and location intelligence, and extend their serviceability information into the buying process with their prospects. Connected2Fiber's platform makes that vision a reality for network operators who are connecting millions of locations to create billions of dollars in pipeline through our automated workflow engine on our platform and with our API stack, accelerating revenue through better targeting and participation."
The company says it has 5 of the 10 largest multiple systems operators (MSOs) as customers. Its clients have published more than 5,000 automated building lists using the platform, Connected2Fiber adds, based on a reach of more than 4 million locations connected via its clients' networks.
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