October 27, 2005 San Antonio, TX -- SBC Communications announced that it will adopt AT&T, Inc. as its name, following the completion of its acquisition of AT&T, which is expected in late 2005.
"The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers," comments Edward E. Whitacre Jr., chairman and CEO of SBC Communications.
According to a press release, after completion of the merger, the new company will also unveil a new logo, and the new brand will be promoted with the largest multimedia advertising and marketing campaign in either company's history, as well as through other promotional initiatives. At the closing, the company will also announce the stock market ticker symbol it intends to use.
"The brand we associate with the invention of the telecommunications industry is the brand that will soon represent the re-invention of communications and entertainment," contends Whitacre. "The combination of SBC and AT&T will bring together the right assets and the right strategy to be a very strong competitor in this new IP-based services market, and we fully intend to make the most of this once-in-a-century opportunity."