RCN, Grande, Wave, enTouch and Digital West rebrand as Astound Broadband

Jan. 12, 2022
Astound Broadband notes it serves eight of the top ten metro markets with continued focus on customer service and providing critical infrastructure to local communities.

RCN, Grande, Wave, enTouch and Digital West, who together form the sixth largest U.S. internet, TV and phone operator, announced plans to transition their regional brands to Astound Broadband, effective immediately.

“This is an exciting time for our company with our new name solidifying our commitment to ‘astound’ our customers each and every day through our national fiber-rich network, fast reliable service, mission-critical connectivity, and award -winning customer service,” said Jim Holanda, CEO of Astound Broadband. “Keeping ourselves grounded in our deep-rooted focus on customer service is at the core of what we do. We’ve been part of our local communities for years. Our dedicated teams will continue to serve the areas where they live and work.“

Astound Broadband notes it serves eight of the top ten metro markets with continued focus on customer service and providing critical infrastructure to local communities.

Throughout the coming weeks, Astound said it will systematically update the branding of all its properties and assets, ranging from vehicles and signs, to websites, collateral, uniforms, etc.

To emphasize strong continued regional service focus, each entity will retain sub-brands under the Astound umbrella with Astound Broadband powered by RCN, in the Northeastern US, Astound Broadband powered by Grande in Texas and Astound Broadband powered by Wave, on the West Coast.

Recently acquired systems Harris Broadband in Central Texas and WOW!’s Illinois, Indiana and Maryland markets will follow by mid-year.

For business services, the combined companies will be unified as Astound Business Solutions. With 31,000 route miles of fiber across the country, the company will continue to meet customer needs including alternate fiber paths to protect against loss of data or workflow during an outage, essential for small and enterprise businesses.

Astound Broadband’s customer service team will continue to serve customers with 24/7/365, access to virtual call centers located across the nation. To learn more, visit www.astound.com.

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