MapInfo enhances location intelligence application

July 19, 2006 Troy, NY -- Location intelligence solutions provider MapInfo Corp. today introduced MapInfo Professional version 8.5, the first version of the company's location intelligence application with Web services connectivity. MapInfo Professional users now can access dynamic data available on the Internet and perform detailed analysis of information in a single environment to make more informed decisions about the location of assets, customers, constituents, and competition.

July 19, 2006 Troy, NY -- Location intelligence solutions provider MapInfo Corp. today introduced MapInfo Professional version 8.5, the first version of the company's location intelligence application with Web services connectivity. MapInfo Professional users now can access dynamic data available on the Internet and perform detailed analysis of information in a single environment to make more informed decisions about the location of assets, customers, constituents, and competition.

According to company representatives, MapInfo Professional v8.5 users can quickly and easily connect to Web services-enabled content and perform more comprehensive analysis of disparate forms of dynamic data. With Web services connectivity enabled via MapBasic, organizations in any industry can improve analysis of enterprise and external information. For instance, a retailer can quickly view customer profiles in a selected location for improved trade area analysis. Cable companies can receive real-time traffic conditions from the Yahoo! traffic feeds Web service to help service personnel more efficiently reach customers.

"With MapInfo Professional, we are able to analyze our client's data to quickly identify and graphically depict potential areas where they may be overexposed," explains Bruce Norris, senior vice president, Hilb, Rogal & Hobbs, one of the nation's leading insurance brokerage firms. "MapInfo Professional v8.0 has proven very useful so far and we are looking forward to the release of v8.5 and the product's new Web services connectivity."

Users now can access the MapInfo Envinsa location intelligence platform and MapInfo's hosted Envinsa Online Services to location-enable existing data by attaching latitude and longitude coordinates to each piece of information. By location-enabling enterprise data and seamlessly incorporating real-time content via Web services, MapInfo Professional provides a user-friendly interface for retrieving, analyzing, and bolstering enterprise information, says the company.

"With a single environment for accessing external Web services and analyzing enterprise information, MapInfo Professional is a comprehensive location intelligence application for organizations in any industry," asserts Michael Hickey, COO, MapInfo Corp. "By location-enabling data and connecting with Envinsa, other Web services and enterprise applications, we are delivering new location content and capabilities via MapInfo Professional that enable users to provide better service to their customers and make sound strategic and operational decisions that improve operational performance."

MapInfo Professional v8.5 incorporates new customer-driven improvements, with more usability and advanced visualization and analysis features, including the ability to align imagery automatically.

Connecting to Envinsa functionality directly from the MapInfo Professional interface, users can quickly identify locations that can be reached within a given driving time or distance. Armed with this analysis, organizations can make strategic business decisions about customer service, target marketing, and site planning.

By connecting via XML interfaces to enterprise systems such as SAP or MicroStrategy, MapInfo Professional users can directly access applications to view corporate data. Combining, sharing, and analyzing corporate information with location-enabled data enables users across the entire organization to utilize the results of location intelligence analysis within any enterprise application.

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