Kinetic Windstream report finds SMBs rate internet services as a critical priority

May 7, 2024
Nearly half of survey respondents say small business success depends on fast and reliable Internet services.

A new Kinetic Business survey finds that small businesses have prioritized always-on high-speed internet services as critical tools for conducting day-to-day operations. 

The survey revealed that small businesses struggle with rising operational costs (47%), hiring and retaining talent (28%), and attracting new leads (27%). Additionally, the report revealed that small businesses are focused on the following priorities:

·       Improving products and services: 43%

·       Delivering a great customer experience: 39%

·       Growing customer base: 33%

A kinetic business survey also revealed that speed (36%) and reliability (35%) are top internet priorities for small businesses. Furthermore, 25% of respondents value cybersecurity as an Internet priority, and 24% state customer experience and employee productivity depend on reliable, fast Internet service.

Running a successful small business today requires internet and voice solutions that offer flexibility, scalability, and unwavering reliability to operate and grow their ventures seamlessly. Providing a tailored solution that addresses current and future business needs while ensuring uninterrupted connectivity is paramount in supporting local small businesses. 

“Reliability and consistency in upload and download speeds are important for us,” said an owner in the food/agriculture industry in Georgia who participated in the survey research. Small businesses still need big bandwidth…just because [‘small businesses has] small in it doesn’t mean I have ‘small’ in what I need to do.”

Kinetic Business conducted research in November 2023 to understand the challenges and priorities of small businesses in rural areas regarding internet and voice solutions. The findings were based on a survey of 251 small business respondents across 11 industries in the 18 states where Kinetic Business offers its services.

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