If you ask how American Products sets itself apart from the competition, the answer is simple: it is its customization and collaboration capabilities. The 36-year-old company — which has been serving telecommunications, energy, data center, and edge-enclosure markets with integrated solutions designed to perform in challenging environments — collaborates with its customers to understand their specific site needs. In this video, Lightwave’s sister publication ISE talked to American Products’ Executive Sales Directors Graham Hingley and James Veirs about how it takes a proactive approach to have its platforms deployment-ready when they arrive on site.