Comcast (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX) announced an expansion of their partnership that is intended to provide Comcast the ability to include a Netflix subscription in new and existing Xfinity packages. Comcast integrated Netflix into its X1 cloud-based video platform in 2016, and nearly half of X1 customers actively use Netflix on the platform.
"Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform," said Sam Schwartz, chief business development officer, Comcast. "Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 present a unique and comprehensive experience for customers."
Comcast has integrated the Netflix service with the X1 user experience, enabling customers to browse and access the entire Netflix catalog, including UltraHD and HDR content, alongside Comcast's own live, on demand, DVR and online video. Customers can search with the X1 voice remote, browse by TV series, movie, network, or actor on Xfinity On Demand, or explore recommendations across broadcast, cable, premium and Netflix content.
"Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers," said Bill Holmes, global head of business development for Netflix. "By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can't wait to introduce more X1 customers to Netflix with Xfinity's new packaged offers."
Comcast will launch a variety of initial offers this month that include a Netflix subscription. Offers and availability will vary by market and be open to new and existing customers. Netflix-related billing will be handled directly by Comcast, giving customers a single monthly statement.
Comcast says the X1 platform is in 60% of its video customer homes.
In other Comcast news, Comcast Business has been selected by Dine Brands Global (NYSE: DIN), franchisor of Applebee's Neighborhood Grill + Bar and IHOP, to deliver a range of managed services, including Managed Broadband, Managed Firewall/Router, Managed Switch, Managed WiFi Premium and Managed Business Continuity. The services will be deployed at more than 2,850 combined Applebee's and IHOP locations across the United States.
"At Dine Brands, we believe that integrated technology must seamlessly support our guests' ability to access our delicious IHOP and Applebee's food and provide exceptional dining experiences," said Adrian Butler, chief information officer at Dine Brands. "Our partnership with Comcast Business Enterprise Services to provide the robust infrastructure needed, allows us to service our brands so they can remain focused on serving our guests and providing added value for our franchisees."