As AT&T looks to challenge cable operators’ business services moves, it is offering a 30-day risk-free program that allows companies to trial its fiber and wireless services.
Business customers can leverage AT&T Business Fiber and AT&T Business Wireless services without a long-term commitment and can cancel within 30 days for a full refund. The 30-Day Risk-Free program is available to business customers nationwide.
This is in addition to its existing 30-Day Risk Free program for AT&T Internet Air® for Business.
“If the service doesn’t meet customer needs, customers can cancel within 30 days for a full refund,” said AT&T in a promotion.
Verifying performance metrics
Given the challenges of running a business, regardless of size, AT&T’s move to a trial period could resonate well, particularly with those business customers who might have had a bad experience with another provider.
What could be compelling for business decision-makers is that they can learn how the AT&T network behaves under their actual workloads, with employees in their business buildings. A business can then base its decision on real results.
The 30-Day Risk-Free program allows businesses to measure several key metrics. One of the key metrics is how AT&T fiber and wireless services will perform during peak usage and how connectivity affects application behavior, latency-sensitive workloads, and the end-user experience.
Additionally, businesses can evaluate security and reliability as they relate to their day-to-day operations, and assess whether AT&T’s platform fits into their expansion plans or digital evolution.
"This program gives leaders a low-risk way to confirm what we already know: that our connectivity will support their priorities — whether that’s uptime, resiliency, speed, or the ability to scale,” said Kara Long, senior vice president of commercialization, AT&T Business.
Deepening SMB presence
AT&T could also use this trial program to deepen its presence in the mid-market business segment. Like small businesses, the medium-sized business segment has been continually poached by aggressive cable operators that have built sizable networks for businesses.
For its part, AT&T, which has emphasized serving multinational business customers, has begun to see more opportunities to leverage its wireline and wireless assets to pursue medium-sized businesses.
With a large-scale set of wireless and wireline fiber assets in its pocket, not to mention its brand recognition, AT&T has positioned itself to drive growth with its next-gen service set.
AT&T has the most significant on-net fiber footprint in the U.S., which will be bolstered by its acquisition of Lumen’s fiber assets. Also, the service provider secured the top ranking on Vertical Systems Group’s 2024 U.S. Fiber Lit Buildings LEADERBOARD based on a substantial gain in new fiber installations. AT&T leverages that on-net fiber footprint to maintain a strong foothold in the U.S. Carrier Ethernet and optical wavelength markets.
During the third quarter of 2025, AT&T’s Fiber and advanced connectivity service revenues for businesses grew 6% year over year, up from 3.5% in the second quarter, driven by its fiber and broadband wireless investments.
What’s more, AT&T’s pending $5.75 billion acquisition of Lumen’s fiber assets will enable it to scale its fiber business while creating new jobs and enhancing its 5G wireless customer base. Lumen’s Mass Markets fiber business totals about 1 million fiber customers and reaches more than 4 million fiber locations across 11 U.S. states.
Besides expanding its fiber broadband network, AT&T sees an opportunity to enhance its 5G wireless customer base through a service bundle, a concept it could take to potential new business customers in the markets it will reach with the latest fiber assets.
Nevertheless, AT&T will continue to face substantial competitive challenges in the medium-sized business market from large Tier 1 cable operators Comcast and Charter, which are making gains not only with wireline services like Ethernet and SD-WAN, but also with wireless services through their relationships with T-Mobile.
Comcast reported that third-quarter Business Services Connectivity revenue rose 6.2% to $2.6 billion. Likewise, Charter noted that revenue increased 0.9% year over year to $1.8 billion, driven by 3.6% year-over-year growth in mid-market and commercial revenue.
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