Broadband digital commerce platforms specialist Atlas Digital Group and broadband operator All West Communications have announced a partnership to deploy Atlas Digital Group’s CORE platform to transform All West’s sales channels and support the operator's accelerated growth strategy.
Headquartered in Kamas, Utah, All West provides broadband services to communities from northeastern Utah to southwestern Wyoming, and is rapidly expanding its fiber footprint.
According to a press release, Atlas CORE, as a digital commerce platform purpose-built for the broadband industry, "will accelerate All West’s growth by enabling All West with robust digital sales capabilities to acquire new customers effectively and efficiently through customer-centric experiences."
With CORE, ADG notes that All West will benefit by having a nimble, cloud-based digital sales platform that positions operators for success in a hyper-competitive broadband market.
ADG added that its CORE platform will provide All West with capabilities such as dynamic online buyflow generation, intelligent serviceability, marketing optimization and ongoing performance management.
The platform's extensive set of analytics, presales support and abandoned cart lead capture capabilities will also enable CORE to drive performance and growth.
Matt Weller, president of All West, commented:
“All West intends to accelerate our growth in key areas by expanding multi-gig fiber optic internet, streaming TV service and digital phone solutions. We need a strong partner to give us a digital commerce backbone to deliver great sales experience for our customers. Atlas Digital Group is helping us capitalize on our buildout investment and take our growth to an entirely new level.”
Mark Mihalevich, chief executive officer and founder of Atlas Digital Group, said:
“We are proud to partner with All West at this crucial time of growth. Atlas CORE quickly enables the sales capabilities broadband operators need to be successful in this new, highly competitive market landscape. We are excited about what the future holds for All West.”
