According to Digital TV Research, advertising expenditure attributed to over-the-top (OTT) TV episodes and movies (AVOD) will double between 2017 and 2022 to reach $29 billion for 138 countries.
The Asia-Pacific region (APAC) is expected to overtake North America as the leading AVOD region in 2021. APAC and North America together are expected to account for 77% of the global total by 2022, with Western Europe bringing in a further 16%. Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising.
The United States is expected to remain the largest AVOD country, but China is expected to have considerably closed the gap by 2022. China's ad revenues are expected to climb by $5 billion between 2017 and 2022. The United States is forecast to add nearly $4 billion.
